5 Essential Reasons to Pick Shopify for Your Business

Increase sales around the clock, across the globe. Find out how Shopify, the world's leading multi-channel commerce solution can benefit your business


5 min read

5 Essential Reasons to Pick Shopify for Your Business

Disclosure: When you purchase through links on my site, I may earn an affiliate commission. As a Shopify Partner, I earn from qualifying sales. Read the full disclosure

This article discusses the benefits of choosing Shopify for your business, including a long trial period, converting social media followers to customers, access to marketing tools, customizable themes, and the ability to sell online and offline under one platform. As a Shopify Developer Partner, I offer various services to help you make the most out of Shopify.


a green shopping bag with the letter s on it

This article is part of a series called "Cache In Cash Out", a series where I help educate and inform established businesses, aspiring entrepreneurs, and independent developers about Shopify.

Shopify powers millions of businesses and is trusted by brands such as Unilever, Kylie Cosmetics, Allbirds, and many more.

As someone who values freedom through entrepreneurship, I love how Shopify's Mission is to reduce the barriers to becoming a business owner by providing a platform that makes it easier to launch and grow a business.

No matter where you are on your journey, Shopify fosters a culture that empowers individuals who are seeking independence in the form of starting their own business.

New articles in this series are posted every Sunday!

5 Reasons to Choose Shopify for Your Business

Long Trial Period

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When it comes to running a business, every single choice you make carries a risk.

Shopify's trial period helps to reduce the risks associated with launching a new business, migrating from another e-commerce site, and testing if e-commerce should be integrated into your business model.

When you sign up for Shopify, you get a free 3-day trial with no credit card required at sign up.

After your free 3-day trial, you can continue to run your business with Shopify for only $1/month for your first 3 months!

After your trial period is over, choose from an array of Shopify solutions starting at $5/month!

Convert Your Instagram and Facebook Followers to Customers

a cell phone with a picture of a woman's face

Long gone are the days of social media just being a marketing channel for businesses.

Shopify has all the tools and support your business needs to turn your social media accounts into sales channels.

As a Shopify merchant, you'll have the ability to sync your product catalog and inventory with Facebook and Instagram, offer one-tap checkout, and access many customization features to help you boost your brand's marketability.

Access to Marketing Tools

a set of four screens displaying different forms

Shopify offers a wide range of marketing tools to merchants.

With their automation tools to connect with customers, you get to save valuable time that would be spent on customer support.

Additionally, you can integrate sales data to segment your market and use powerful marketing techniques to target the right customers.

Lastly, you can create customized email and form templates to promote meaningful relationships with your valued customers and market new products and promotions.

Customize Your Website with Themes

a cell phone with the text turn your passion into an empire

Shopify offers a large selection of free and paid themes that merchants can implement onto their Shopify website.

Shopify themes enable you to add modern, mobile-friendly web design to your Shopify website without ever needing to write a single line of code.

Each Shopify theme comes with features that you can easily add or remove with a user-friendly drag-and-drop interface.

While there are no coding skills required to implement Shopify themes, you will need to edit code if there's a specific design or feature you want on your website that isn't offered with any of the Shopify themes currently available.

Fortunately, you have the option of contracting a Shopify Developer Partner, such as myself, to get the job done for you.

As a Shopify Developer Partner, I offer a variety of services to both prospective and current Shopify merchants including theme development, app development, and much more!

If you want more information on the services I offer as a Shopify Developer Partner, please feel free to schedule a free 30-minute consultation with me.

Sell Online and Offline Under One Platform

a woman standing in front of a laptop computer

Shopify is the best commerce solution for businesses that have both an e-commerce site and a brick-and-mortar store.

With Shopify POS, you can easily integrate your online and in-store sales data and product inventory all under Shopify.

The best part is that when you sign up for the Basic, Shopify, or Advanced plan, you automatically get Shopify POS Lite for free with your plan!

Shopify POS Lite includes the following Shopify POS components:

Shopify Admin

This is the main control center for Shopify merchants to manage all channels of their Shopify business (including their website, social channels, online marketplaces, and retail store with Shopify POS).

Shopify's POS App

This is the app to install on all of your in-store devices. The Shopify POS app automatically syncs with Shopify Admin after you log in on the app.

Shopify Payments

No need to pay for any 3rd party payment providers! Shopify Payments allows for an all-in-one Shopify POS system by processing your in-store payments.

While you don't need to purchase any specific Shopify POS hardware to use the Shopify POS App and Shopify Payments, Shopify has a wide variety of hardware available for purchase including card readers, tablet stands, barcode scanners, barcode printers, receipt printers, cash drawers, and much more.

Even if your business doesn't have a physical storefront, Shopify POS gives you the opportunity to sell your products "on the go" at pop-up events and market meet-ups.


a woman drinking water from a bottle on a computer screen

Whether you're a budding entrepreneur or the owner of a large company, Shopify has the tools, resources, and support to help grow your business.

Sign up for your free 3-day Shopify trial today and start boosting your online and in-store sales.

If you want more information on what Shopify has to offer or need help creating a Shopify account and adding products to your site, I encourage you to schedule a free 30-minute consultation with me! As a Shopify Affiliate and a business owner myself, I take great pleasure in assisting others with their business needs and inspiring people to achieve independence through entrepreneurship.

Lastly, make sure to follow my newsletter to stay up to date on when I post new content!

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